I find the jobs AI should do in your business, pick the right tool for each one, and build them into the systems you already use.
Advice you can act on, and the build to go with it.
I sit with the people doing the work and find where AI pays for itself, with the cost and payback of each. Plus what not to automate.
Claude, GPT, Gemini, Groq, or a plain automation. I choose on cost, speed and reliability, not loyalty to one model.
We ship one agent or automation into your real tools and measure it against the work it replaces.
Training and docs so your team uses it and owns it. Or I stay on and build the next thing.
Real choices from my own products. Hover or tap a job.
Claude writes the copy and reasons about objections. It holds a brief and a tone better than anything else I've tested.

Waste transfer notes in seconds. A driver photographs the load; three agents issue the compliant note, verify it and draft the invoice before they're back on the road.
A website builder that imports your business instead of asking you to write a brief. It reads your socials and old site, then drafts onto human-designed templates while you answer six questions.
The CRM that runs Web Hero. Ticket intake, brief generation, automated QA and delivery, plugged directly into Duda's API. Over 120 members across direct clients and white-label partners.
AI voice and copy outbound. Researches the lead, drafts the opener, places the call with an ElevenLabs voice, and routes replies back with a recommended next step.£450 + VAT a day, estimated in days before anything starts.
I sit with the people doing the work and find where AI, or better marketing, would pay for itself.
One agent, automation or campaign, shipped into your real tools and measured against what it replaces.
Your team owns it with docs. Or I stay on as your fractional lead and add the next thing.
£450 + VAT a day. Every job is estimated in days before it starts, and nothing outside the estimate happens without your say-so.
No. I use whatever fits the job. Claude is often the best writer and agent builder, but OutPitch runs on Claude, Groq and ElevenLabs because each does one part best. Sometimes the answer is no AI at all.
Both. I build what I recommend, so the advice has to survive contact with your real systems.
Yes. I also work as a fractional CMO, and most of those seats end up with AI in the marketing stack.